The transaction, valued at an enterprise value of approximately USD 6.6 million, includes the acquisition of an initial 80 percent stake in WebiMax, while the remaining stake will be acquired over the next three years based on predefined performance milestones.
The deal reflects an accelerating trend of Indian companies pursuing strategic acquisitions in the United States to strengthen global operations, enhance digital and artificial intelligence capabilities, and gain access to established international customer networks.
WebiMax, headquartered in New Jersey, reported revenues of nearly USD 12 million during calendar year 2024. The company provides AI-powered marketing automation, search engine optimization, paid media, and performance marketing services to enterprise and mid-market clients across North America.
The acquisition is expected to significantly strengthen Vertoz’s position in the global digital advertising market. The transaction will expand the company’s footprint in the U.S. digital marketing sector, enhance its AI-led performance marketing capabilities, unlock cross-border client and revenue synergies, and establish a scalable platform for future international expansion.
The acquisition has been structured as a non-dilutive transaction and will be financed through a combination of approximately 75 percent debt and nearly 25 percent internal accruals. The financing structure reflects Vertoz’s disciplined capital allocation strategy while preserving shareholder value.
Ashish Shah, Co-founder and Director of Vertoz Limited, described the acquisition as a strategic move aimed at building Vertoz into a global, outcome-driven media execution company. He stated that the United States remains a key strategic market for the company and that WebiMax offers both operational capability and market access to accelerate Vertoz’s growth plans.
Venkat Radhakrishnan, Partner at Spektrum Capital Advisors, said the transaction demonstrates the increasing momentum of Indian companies expanding internationally through acquisitions in the United States. He added that demand for high-quality American assets continues to rise and that the firm is actively working on similar cross-border transactions.
Spektrum Capital Advisors continues to focus on advising Indian companies on acquisitions and capital raising initiatives in the United States across sectors including technology, healthcare, and consumer businesses. The investment bank is currently advising Indian listed companies seeking U.S. expansion, private equity investors pursuing platform and add-on acquisitions, and founder-led American businesses evaluating strategic exits and partnerships.
The firm stated that it is actively engaged in proprietary acquisition opportunities involving businesses generating revenues in the range of USD 5 million to USD 50 million. It also noted growing interest among international strategic buyers seeking partnerships and acquisitions in the United States market.
Spektrum Capital Advisors, headquartered in New York, operates as a mid-market investment bank specializing in mergers and acquisitions advisory and capital raising services, with a strong emphasis on India-United States cross-border transactions.
The company clarified that securities and investment banking services are offered through BA Securities LLC, a member of the Financial Industry Regulatory Authority and the Securities Investor Protection Corporation, while Spektrum Capital Advisors LLC and BA Securities LLC function as separate and unaffiliated entities.
The transaction marks another major milestone in the rapidly expanding India-United States corporate investment corridor, underscoring how Indian digital and technology companies are leveraging strategic international acquisitions to accelerate global growth, strengthen artificial intelligence capabilities, and establish a deeper presence in the world’s largest advertising and marketing markets.
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